Companies I've worked at & with
15+ years building and marketing platform businesses at Salesforce, Box, MuleSoft, Google Cloud, WeWork, Matterport and Canva. I turn developer love into business growth engines and complex platform offerings into category-defining narratives.
Companies I've worked at & with
About Me
I'm a marketing executive who believes the best technology companies are built on narratives that serve as rallying cries. I have the receipts.
I helped take Box, MuleSoft, and Matterport public by mobilizing our cross-functional teams around platform storytelling and go-to-market strategy that delivered up to 4-7X growth, and hundreds of millions in revenue impact.
At Salesforce, Google, and Canva, I led product launches, partner programs and large-scale campaigns that ensured our ecosystem play was a multiplier to the business.
Today, I advise select startups and brands navigating the AI era as a fractional leader and advisor— helping them find their voice at the intersection of product truth, customer needs, and market timing.
Writing
Media
Fun one retracing my product marketing journey with JD Prater, and sharing my guiding philosophies for building strong teams.
Product Marketing ExpertsRajiv Parikh and I cover the principles behind building thriving platform ecosystems. Come for the strategy, stay for the Batman trivia.
Spark of AgesCristina Flaschen and I discuss learnings from 15+ years of building ecosystem and why, in the age of agentic AI, your moat is the handshake you create with developers.
Between Product & Partnerships · PandiumOne of my favorite pods. Robin Daniels and I have worked together at 4 companies (Salesforce, Box, WeWork and Matterport). We revisit war stories and hard-earned lessons.
The MarchitectI catch up with messaging guru Emma Stratton on how to craft cut-through narratives that resonate with diverse audiences.
Adventures in MessagingI kicked off HeavyBit's annual developer conference by demistifying the role of product marketing at developer-first companies.
Heavybit DevGuildRepped my team on stage during our annual conference to share how our apps and integrations ecosytem is empowering the world to design.
Canva Create ConferenceFocusing on storytelling and enablement that delights your users is what leads to growth. Say no to the rest.
Redpoint Ventures · InstagramMy POV on why the best marketing leaders lead from a place of presence, not panic.
Spark of Ages · YouTube"Indy has a rare ability to take a deeply technical product and make it genuinely exciting. He doesn't just market platforms — he finds the story that makes people want to build on them."— Former colleague
I work with technology companies that want their platform story to unlock the next stage of growth.
As a fractional leader, I can help with marketing strategy, developer and partner ecosystem growth, go-to-market orchestration, and product positioning and messaging.
I'm also available as a speaker for conferences, offsites, panels, and podcast appearances.
